Factors to Consider When Designing Business Cards
Business cards refers to cards that have details of a business or an individual. In addition the card can contain the following details about the company or individual, these include, telephone number, email address, street address and the company’s website. Moreover, addresses on Facebook, Twitter, and LinkedIn can also be incorporated in a business card. Traditionally, business cards were made of simple black and white text: today they are designed with many attractive pictures. The designers of business cards prepare them using different materials; however, most are made of papers while another consist of crystal clear plastic, metallic plastic, and frosted translucent plastic. Other than paper and plastic, other materials used to make business card include, metal, rubberized business cards, rubber, poker chips, magnets, wooden nickels, and even real wood.
One need to create a fantastic first impression when designing a business card. The following are some of the guides for making a perfect card that will represent your business. The principal tip is to convert your brand standards and morals into a business card design this can be achieved by putting in mind the customer that you are trying to impress, as well as deciding on the details that you will include in the card that will tell a good story of the business for that customer. In addition, one needs to be mindful of the images, textures and the colors that are used and that they should be consistent since they play a major role in distinguishing the business from other existing ones in the market. Business card are designed depending on the type of business, for creative business, the cards are made using attractive colors, strange shapes or humor to pass the information on the business, on the other hand for a corporate business you can use elegant fonts and color.
Other factors that needs to be put into consideration include, size, orientation, and the material to use. The materials that you can use to make the cards include, paper, plastic, wood or metal. Once you have selected the material to use in printing the card, you need to also select the color, the font and the font size. Additionally, one need to include in the card all the relevant and necessary information of the business. The physical address, websites, social media profiles and telephone and email address are some of the vital information that companies need to include in front of the business cards.