The use of mobile phones and applications is slowly taking over various operations in all the industries today. Researchers have proven that the mobile market has a huge potential to outdo that of the presently highly regarded internet marketing by a huge percentage. 5 billion people own mobile phones, and the numbers are increasing each day with a large percentage acquiring smartphones. Consequently, companies using mobile marketing in the form of messaging have the potential to reach a larger population since it is not limited to ones who own mobile phones alone.
Although there are numerous welfares of mobile messaging to businesses, the most distinguished one is about the reduced costs of its use compared to other traditional methods of communicating. You will also not that it is perfect for business use due to instant deliverability. Unlike other methods of passing information, SMS is quite fast and it ensures deliverability within a few seconds to all the subscribers in the selected list. Even so, it is required that businesses relying on SMS marketing to gather numerous telephone numbers of clients to message for it to be helpful.
With business SMS marketing, businesses enjoy a lot of flexibility in message distribution. Businesses using it can single out a small number of customers to message if they have a particular message for them, or they can otherwise message the entire list on the database. Assuming a business has any offers, it can message its customers who will be notified immediately and can act upon its receival, but communication via newspapers or other means is slow and cannot be used when speed or urgency is of importance.
Compared to other modern methods of marketing or communicating information such as the use of emails, SMS marketing has a higher open rate. People who ignore new messages on their phones are very few compared to ones who read all messages they receive. That said, there is a higher conversion rate with SMS marketing. In a point of fact, different surveys are conducted by businesses and other companies via SMS, and they get feedback from over half of the messaged list.
A look into how people generally react to information passed by companies or businesses via different platforms shows a certain pattern or reaction. Generally, people do not pay attention to long adverts, and they usually skim through any information that is communicated in so many words. SMS platforms have a limitation on the number of words or characters to be used, and this, in the end, makes sure that clients put down short concise messages. That said, it is the high time that existing businesses start evaluating the communication and marketing techniques they use so that open up and start acknowledging new methods such as SMS.