What is the main component of success in music industry? Is it the quality of music? Is it chords? No! It’s reaction. The reaction of audience. Te reaction is everything. People love, people hate. However, to get your reaction, you need to gain audience, more and more fans. We are talking about Spotify here. The whole world uses Spotify, and the active audience is more than 130 million people, so how can you get to them? If you decided to build your career on Spotify, you need to consider curated playlists Spotify, because they are new and effective way of music promotion. Music promotion becomes more and more substantial and crucial every day, and every music streaming service requires more promotion effort. So, if you want to know about curated playlists Spotify, reasons to do it, compare it to other promotion methods, then stay tuned!
Why do people choose Spotify among other music streaming services? Is it because cross-platform listening? No. It s because of recommendation algorithms that won’t let anyone get bored. However, musicians have other reasons, like high royalties, ease of use and gaining audience. High royalties give artists freedom of creation, and ability to create new, great music.
Let’s get back to the main topic – curated playlists Spotify. Why playlists? Well, it is because of the way people tend to listen to the music. The majority of people used to listen to the music in compilations. First it were concerts, then – records and tapes, CDs. Now, with the evolution of music technologies and industry – playlists. Playlists are the new king of people’s libraries. There are more songs, found in some kind of playlist on the modern phone, than ever before. It is easy, fast, and convenient. No one wants to look for song separately, people choose the playlist and add songs after listening. And you, as a young promising musician, must find your place in such playlists.
Curated playlists promotion is different from other promotion methods. It is more organic, real and efficient. It is impossible for users to skip your song or not to notice it. If they started the playlist, they will hear your song. Also, don’t forget that the majority of users use free accounts, so they can’t skip songs in albums. Also, curated playlists are more trusted and loved. The human always has the best taste, and he will put heart and soul into creation of such playlists. So, should you try it? Yes. Will you become a star instantly? Well, maybe in a few days…