The practice of goal setting is a key component of business success. Your business must have strategic and operational goals in order to know where you want your business to go and how you want it to get there. The goals for you and your business should be SMART:

S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Timely or Time Sensitive

As you look at each goal for your business you should be evaluating if that goal is a SMART goal.

Specific:
Ensure your goals are very specific. What are you going to do, when are you going to do it, and how will it get done.

Measurable:
If a goal can’t be measured, it can’t be managed!

Attainable:
Goals should be a stretch, but within your reach. If you pick a goal that is too unrealistic you will most likely give up on …